Simply to Impress Holiday Campaign
Art Direction, Photography and Catalog Layout, Press Checks.
2014 - 2022
As Art Director for Simply to Impress, I collaborated with teams to develop the photography, layout, and design of our yearly mailer. Dedicated to "affordable luxury," the brand offers premium holiday cards tailored to fit every family's style, budget, and holiday message. Millions of customers eagerly anticipate the annual holiday card collection mailer, contributing significantly to revenue since 2014. This collaborative effort ensures that the brand maintains its trusted reputation and continues to attract a growing customer base year after year.
Concept to Completion
Press Check
On-press color proof for over 1.2 million catalogs.