Ink MagicMessage™ x ChatGPT
User Experience & User Interface. Product Design.
MagicMessage™ was crafted to integrate ChatGPT seamlessly into Ink Cards' brand identity, enhancing the user experience while preserving the app's core functionality. I spearheaded the UX/UI design, color schemes, illustrations, and overall aesthetic. Leveraging ChatGPT's language generation capabilities, we revolutionized the process of composing heartfelt messages for cards and invitations, significantly reducing the time and effort required to fulfill orders. Check out Ink Cards on the app store.
Card designs created by independent artists and designers for Ink Cards.
Customer Journey
MagicMessage was designed to seamlessly integrate into the user flow and enhance the customer experience with minimal disruption. With this feature, customers can write meaningful messages quickly and easily, ultimately reducing the time it takes for users to reach checkout. By streamlining the process, we aim to improve the overall customer experience and increase satisfaction with Ink Cards.
Characterization and Color Scheme
To make the feature more approachable and user-friendly, we removed any explicit references to AI and the technical components behind MagicMessage. Our goal was to present the feature in a way that disguises its complexities behind a fun and interactive facade, much like a magician who doesn't reveal their secrets. By doing so, we've created a feature that is both functional and enjoyable, enhancing the overall customer experience with Ink Cards.
We carefully selected colors for MagicMessage that align with Ink Cards' playful branding to maintain brand consistency and create a seamless user experience. Additionally, we introduced new colors to increase customer engagement and excitement surrounding this new feature. The result is a feature that not only improves functionality but also adds an element of fun to the overall Ink Cards experience.
