Directed the creative vision for Personal Creations' 2024 personalized Halloween Collection for the website and catalog. Worked with designers, studio photographers, and art directors. Developed a user-friendly landing page and produced high-quality photos and videos to showcase the collection's unique customization options.

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Art Direction in Collaboration with CenterPoint Creative, Carly Gray, Angie Abegglen, Katie Kennedy and Jenny Ruvalcaba. In addition, UX/UI Developed by Natalie Nicholson.